A more powerful promotion of digital services, advancement of digital skills and assistance to companies in the process of digital transformation of operations are the priorities of commerce chambers in the Western Balkans.
This was the assessment of participants of the Digital Academy, held in Brezovica and organized by the Western Balkans' Chamber Investment Forum (CIF WB6), it was announced on Sept. 22.
The general secretary of CIF WB6, Tatjana Sterjova Duskovska, has stated that commerce chambers had to follow the changes on the market and develop services that contribute to competitiveness and better cooperation between companies in the region, bearing in mind the Western Balkans' European prospects.
The director for policy development of Eurochambers, Lina Konstantinopoulou, has stated that companies in the EU and in the region of Western Balkans invested more and more into the development of digital tools, but were faced with a lack of financial support in this field. "It is important to support the development of services that would accelerate the forming of a unified regional market and the easier flow of goods, capital, services and people," Konstantinopoulou has stated.