The Bureau for Social Research (BIRODI) think tank on May 25 said that by only measuring the time and not the tone in which election process actors were presented, the Regulatory Authority for Electronic Media (REM) had chosen to perform monitoring that concealed more than it revealed.
BIRODI believes that the REM methodology for analyzing the content of broadcasters' reports is not in line with international standards (ODIHR, Venice Commission and the European Commission's Human Rights Directorate), nor with the practices applied in election observation missions.
BIRODI recalled that during the making of the Rulebook regulating the conduct of public services during an election campaign it had demanded the implementation of the aforementioned international standards, in the part primarily pertaining to the analysis of the tone of reporting, but that the demand had not been adopted.
BIRODI's monitoring so far shows not only a lack of media balance, but also the dominance of Aleksandar Vucic, who appears not as a candidate for MP but rather as a marketing actor.
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